DuPont Pioneer Core Values


Challenge: Core Values was one of our favourite projects. DuPont Pioneer was having problems communicating effectively one of their main core values (Health & Safety) as their employees associated every communication with negative consequences.
Opportunity: Employees are eager to follow the rules and guidelines for a safer and healthier life. The message needs to be improved.
Solution: To Change this negative message to a positive one. The idea was not to force employees to follow rules, but to understand why it is important to do so. The reality is that every one of us has goals or different motivations when we get home. By following safety procedures and being healthy overall, those goals will be achieved successfully.

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